The worker bees have been busy here at Fidel over the past 6 months full steam ahead to make card linking more accessible. We have now gone live with our first clients since launching the API in November and are pleased to present some significant enhancements. So here it is!

This fantastic new webhook allows your systems to be updated when the status of a brand consent changes. Rather than waiting for an update or logging into your dashboard account, you can now be notified as soon as the Fidel team is!

PCI Compliance level 1 👮‍

Now that Fidel is driving scale in several markets the need to increase security has been paramount. Being a card-linking API, this is vital to the core service and we are pleased to say we are now certified as of March this year!

MIDs removal 🤢

No more MIDs! just give us your locations

Merchant IDs are a nightmare for everyone, including the people that create them! So Fidel has stuck to our ethos of making things simple. We have now removed the burden of MIDs from our users, just submit locations! Nicer for everyone!

Program sync ⚡️

A vital part of card-linking is merchant onboarding and this part of the process is not always clear. Now Fidel is pleased to present changes to our dashboard that give our clients a clear view as to the exact status of all their locations — including delivery dates.

The new Fidel Program Sync with informative progress bar and improved transaction status

You are probably bored of it by now so I wonʼt mention the term, but Fidel has provided a great way of obtaining consent from your merchants that doesn't involve the printer!

Infrastructure 🚀

With larger scale comes the less pretty stuff, improving our architecture. The devs here at Fidel have been working hard to take the API’s scalability to the next level. As of May, we are now able to handle 2,500,000 transactions simultaneously!

Increased our dev team by 50% 👨‍👩‍👧‍👧

Much to the relief of the current team, we have welcomed some new starters to our dev team in 2018. Don’t be shy, ping them on our Slack channel; they love all things code related! 🤷


‍Who cares… what’s next? 😴

Well if none of that excites you, take a look at the roadmap items our devs have picked to work on for the next few months!

Amex transactions 💳

That’s right, soon enough your customers will be able to earn rewards on top of their existing Amex rewards! Great value for the customer. Most importantly, this addition will mean Fidel can spot 100% of transactions in the new & existing markets.

Merchant offers 🛍

Fidel has partnered with some fantastic merchants here in the UK to provide our clients with a simple way of accessing valuable offers for their cardholders!

Fidel’s new Offers Platform

Zendesk support 🖥

Support is pretty vital for an API, right? Well, thats why we will be using the best in the business to power our support.

New website 👓

Its been a while and a lot has changed — so time to make ourselves more relevant!

Cashback 💳

The long awaited feature, cashback straight to a customerʼs bank card… beautiful! We will be releasing documentation on this service in the coming months.

More market coverage! 🌎

Being a global API, its time for expansion... look out for launches in:
🇺🇸, 🇸🇪, 🇳🇴, 🇩🇰, 🇫🇮, 🇦🇺, 🇯🇵, 🇳🇿, 🇪🇪, 🇱🇻, 🇱🇹.

Merchants, get in touch! Publishers, get in touch! Partners, get in touch!
Everyone else, stay in touch!